Creative Design Briefing for Logo Design
Posted By : Kumbh Design on February 26, 2016
Creating a logo design for brand or company that required depth design briefing before start on creative part. Client provide only what name of logo design should and may give service, product or company’s short information only. This small logo design information not means an artwork of design.
A creative agency know how to create a creative logo design for brand or company with respect of that business nature. To do so it required below briefing process after quote and account approval from the client.
Know client profile first
Meet your client and know about Brand and about your client’s short summary, nature and their history. It will help to educate creative team who uses the brief as a creative artwork.
Objectives and Aims:
Know objective and aim of the logo design creation, think on single-mindedness of why we are working on project and how it will help your client.
Target Market and Competitor:
We should know target audience for same brand or company logo, select demographic that the client is trying to appeal with age range of people, gender, geographic location and Social class. Mind tis all point while create a logo artwork.
Logo Project Timeline:
Timely committed deliver will give positive impression from client. Divide project in 3 milestone, one is briefing as we talk above, second is First draft at list 5 creative design, Third is Taking a feedback correction from client side, and last if final art work creation.
Artwork source deliverable
Once client give approval for logo design you should deliver Raster and Vector file format as a final delivery, that will work for print and web format for your client. Raster is images format like, .JPG, .PSD layered, .TIF and .PNG. Vector art formats are .AI, .CDR, .PDF etc. Make sure your account process are complete before source deliver 😉
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