Hi - thank you for your interest, our product is a dvd based bollywood trivia game, the way we want to position the product (feelings we want to create) two of the following... So, the FilmiGame really is everything, the best, newest form of Entertainment for the family, for friends, for you on your own, for NRI, for Desi, for wannabes, its got it all.

BUT, having it all isn good enough. Why not If the person buying it done understand why they are buying it, then they, well,.. wont buy it. So, below are two positioning directions for the game. Each one is a clear, non jumbled direction that positions the FilmiGame brand in a unique way. Each one, is the big idea. Each one, could serve as the brand brief for various marketing treatments.

#1 GIVE ME THE GOODIES (its all about the Indian consumer, the NRI getting entertainment for them. The Indian customer at the center of it all.)

You, the modern, yet traditional Indian, dont get enough unique entertainment of your own. Its time to give you more and varied Indian entertainment, because you need it No. Because you deserve it Yes. A game where you can truly interact with the movies, get fun facts, watch clips, etc. Its a new experience, where me, the Indian, and only me the Indian can be part of the drama.

A game crammed full of the best stuff that only the Indian can play or understand. Who cares who dustin hoffman is Its about Shah Rukh baby!

#2 THE BEST STUFF ON EARTH (its all about the amazing incredible Bollywood and the stuff it produces. The wonderful stuff that we all love.)

That right, bollywood, whether you like it or not, whether you believe it or not, it the best stuff on earth. Glossy, bold, colorful and jazzy. Any excuse to get more of it, although 3 hour films I can only watch so many of, I wish we could get the content delivered to us in a different way. At last, we can. The best, biggest, most vibrant industry in the world, gives you a game of equal appeal. Watch the best bits of all the films at once. Rich, polished, glossed, embossed. Glorious Indian deep rich content in full splendour, with the moustaches looking good and the saris looking heavy. You cant help but smile.

Love bollywood Then love the FilmiGame.

If you could make a sample or two with either of the above positioning!

Thanks,
Prita