Project Description: Let me explain the process to you. Basically, XTREMEimpakt will be a marketing company based in Chicago. Our target market (those we want as clients) will include thousands of companies – manufacturers, retailers, restaurants, nightclubs, other advertising agencies.
We are going to be VERY careful and thorough BEFORE we contact anybody. I will hire up to six university interns to do research for me. What they will do is try to identify the RIGHT person within each company we want to contact. They will search by INDUSTRY – like “home computer manufacturers”, or “restaurants”, or “automobile dealers”. Typically this will be a marketing manager or product manager – they will be my target “prospect”.
For each type of INDUSTRY, we will develop a DIFFERENT letter so that we can discuss the needs of those serving that industry, and we sound like we know about their business.
Mr. Linas Liubinskas
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