The key to an effective Pay-Per-Click program is driving the “right” traffic to your website. Since you pay every time someone clicks through to your site you want to attract only visitors who are interested in your product or service.

2007-10-30 08:00:40

A question that I get several times a week from clients and other online marketers. His question was… “Eric, how on earth can my competitors afford to bid over $4 per click for the number one position on the top keywords for my niche?! I can’t make a profit on those keywords at just $2.00 per click!”

2007-10-30 07:05:53