Many marketers assume that the best way to reach customers by email is by "spamming" -- or sending out unsolicited bulk email. Not so. Here are five ethical ways to use email to promote your product or service.

2007-10-27 04:17:27

Recently a reader sent us the following questions: I have seriously considered an email campaign. But I have three overwhelming concerns: 1: Finding a legitimate company that will do an email campaign that will not get me in trouble...

2007-10-27 04:00:42