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Advertising and Branding

Explorer Advertising and Branding blog articles. It helps your brand launch with 360 degree branding campaign.

organic social media marketing
How do we get found in search engines? How do we get people to talk about us on social media? Nowadays, Facebook, Instagram, Twitter, LinkedIn are no more Social networking sites. They are statements. Here are some strategies to make your pitch perfect. Quality Content: Content marketing is a long-term lead generation strategy that focuses...
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video marketing
Humans, as they say, are visual creatures. We are always attracted towards moving, colorful images. Users are drawn to the videos like a moth drawn to a flame! YouTube is now second largest search engine. According to a survey by thinkwithgoogle, before visiting a store, 50% of internet users look for videos related to a...
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Marketing Collaterals
The marketing collateral options available today cover both online and offline audience. It will increase your ability to reach the target audience. They tell customers who you are, and what you do.  It should be designed to explain the details of your product or services and provide compelling reasons as to why your customer is...
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product-vs-brand
“Wow!! What a nice bag.” I exclaimed. “Thanks…..that’s CHANEL” she said. “Whoa! That must have cost you a fortune.” “Sure, but I just love CHANEL.” That sounds about crazy right, spending hundreds not if thousands on a bag? I mean it’s just a bag after all. It might be just a bag for you and...
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Facebook Ads Campaign
Brand recognition is not easy these days; it’s like finding a needle in a haystack. Even though you might have created a really insightful piece of content, it can be hard to reach the target audience, especially in the beginning, where no one knows you or your brand. Social media is one of the most...
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“Packaging can be theater, it can create a story.”- Steve Jobs What compels the buyer to buy your product? Buyers need a reason to choose your product over hundreds of other products placed next to yours. Therefore, it is necessary that your packaging clearly states its USPs in an eye-catching way. To achieve this, brands...
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360-branding
Yes! It good to be visible in all way your brand in first launch. If you are going to launch your brand as a product or services, it should be with 360 degree launch; that campaign gives you maximum mileage. Okay, before product launch; as you know your brand market competition, target audience through SWOT...
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Designing a Brand Identity
For a large or medium organizations Logo is not just an identity, to build a brand identity system it needs to provide a combined vision and design that helps to build a brand in market and in eye of consumer. A Brand In simple way, Brand is a faith and trust of consumer’s belief.  We...
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Creative Design Briefing for Logo Design
Creating a logo design for brand or company that required depth design briefing before start on creative part. Client provide only what name of logo design should and may give service, product or company’s short information only. This small logo design information not means an artwork of design. A creative agency know how to create...
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