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Packaging and Branding

Explorer Packaging Design and Branding blog articles.

“Packaging can be theater, it can create a story.”- Steve Jobs What compels the buyer to buy your product? Buyers need a reason to choose your product over hundreds of other products placed next to yours. Therefore, it is necessary that your packaging clearly states its USPs in an eye-catching way. To achieve this, brands...
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In our day to day lives, we see many products with good packaging design, out of them some attract us and some do not. Did you know why some product packaging gains consumers attraction? Yes, that is because of its good packaging design and better presentation.  You may be a product owner or a designing...
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As competition is growing fast, businesses are applying various techniques to evolve as a brand. As brands gives recognition to your business and offer hikes to the businesses, but one needs to apply creative approach rather than looking for various options. Brand building is a slow process, and one must avoid things that leave a...
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advertising and marketing collateral
Yes, as it is a digital edge, however, a small and corporate business requires marketing weapons and that is a brochure and all marketing collocation. Brochures have become considered the “gem” of the marketing and an advertising world. What added to the interest of brochure is that not only did they serve as the guide...
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