E-Commerce SEO for Online Printing Shop
This is an interesting SEO project for an online printing shop, PrintingO.in, which provides business stationery and marketing material printing online. The e-commerce SEO strategy focused on improving organic search visibility, driving qualified traffic, and boosting user engagement through structured on-page and off-page SEO activities, resulting in long-term online ordering growth. We began the project with a detailed SEO audit report and smooth client onboarding to define clear goals and optimization priorities.
Key SEO Activities for online printing shop
| Content Strategy | On-Page SEO | Off-Page SEO | Tracking & Monitoring |
|---|---|---|---|
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Google Search Console (GSC) Performance
- Total Clicks: 6.46K (↑ from 5.73K in previous 6 months)
- Total Impressions: 1.06M (↑ from 914K)
- Average CTR: 0.6% (steady)
- Average Position: 9.6 (improved from 11.9)
Result: Website visibility and ranking positions improved significantly, leading to higher clicks and impressions.
Google Analytics 4 (GA4) Insights
- Total Sessions: 1,724
- Engaged Sessions: 1,576 (91.42% engagement rate)
- Average Engagement Time: 33s
- Events per Session: 4.83
- Event Count: 8,320
- Organic Search: 93.39% (Major contribution)
- Direct: 6.09%
- Referral: 0.29%
- Organic Social: 0.06%
- Paid Search: 0.06%
Result:
Organic search is the primary traffic driver, showing that SEO efforts are directly bringing high-quality users with strong engagement.
- Improved clicks by ~13% compared to the previous 6 months.
- Increased impressions by 15%+, boosting brand visibility.
- Average position improved from 11.9 → 9.6, moving many keywords to Page 1.
- Organic search traffic contributes to 93%+ of total sessions.
- Strong engagement rate (91.42%) showing quality and relevant traffic.
