SEO Case Study for Global Clinical Research Organization
This SEO project was executed for a global clinical research and regulatory services website offering end-to-end solutions across clinical development, pharmacovigilance, regulatory affairs, and medical writing. The objective of the campaign was to improve organic visibility, strengthen service-based keyword rankings, and drive high-intent global traffic through a structured SEO approach.
The SEO strategy was implemented for COD Research, focusing on long-term organic growth across global markets including the US, EU, and India.
Key SEO Activities
| Content Strategy | On-Page SEO | Off-Page SEO | Tracking & Monitoring |
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Google Search Console (GSC) Performance
- Total Clicks: 1.25K
- Total Impressions: 28K
- Average CTR: 4.5%
- Average Position: 19.8
Result:
Consistent growth in impressions and clicks indicates improved keyword visibility for clinical research and regulatory service-related searches.
Google Analytics 4 (GA4) Insights
- Total Users: 7,583 (↑ 105% growth)
- Sessions: 7,469 (↑ 106% growth)
- Event Count: 43,243 (↑ 101%)
- Key Events: 42,475 (↑ 133%)
- Direct Traffic: Major contributor with strong growth
- Organic Search: ~2,015 users with 50%+ growth
- Organic Social & Referral: Supporting traffic sources
Result:
Organic search and direct traffic together are driving high-quality users with improved engagement and conversion signals.
- Organic search users increased by 50%+ compared to the previous period
- Strong growth in total users and sessions over 6 months
- Improved visibility for clinical research and regulatory service keywords
- Higher event and key event counts indicating better user interaction
- Global audience reach strengthened across multiple regions
- Significant growth in clicks and impressions via organic search
- Improved average CTR through better meta optimization
- Strengthened global visibility for CRO and regulatory services
- SEO contributed to higher engagement and lead-focused actions
- Solid foundation built for long-term organic scalability
