SEO Case Study for Industrial Pump Manufacturing Website
This project was executed for a leading manufacturer and exporter of submersible pumps, stainless steel pumps, motors, and agricultural pumping solutions. The primary objective of the SEO campaign was to improve organic visibility, increase keyword rankings, and drive high-intent traffic through a structured and data-driven SEO approach.
The SEO strategy was implemented for Sabar Pumps, focusing on long-term search visibility and sustainable ranking growth across core product categories.
Key SEO Activities
| Content Strategy | On-Page SEO | Off-Page SEO | Tracking & Monitoring |
|---|---|---|---|
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Google Search Console (GSC) Performance
Performance in Last 3 Months
- Total Clicks: 4.4K → 4.9K
- Total Impressions: 141K → 157K
- Average CTR: Improved from 2.8% → 3.5%
- Average Position: Stable between 17 – 19
Result:
Consistent growth in impressions and clicks, along with CTR improvement, indicates effective keyword targeting and on-page optimization.
Google Analytics 4 (GA4) Insights
- Total Users (Last 3 Months): 17,372
- Organic Search Users: 13,237 (76.2%)
- Direct Users: 3,328 (19.1%)
- Referral & Social Users: 689 (4%)
- Organic search sessions increased by 55%+
- Strong engagement rate of 77%+, indicating quality traffic
- Improved visibility for product-based manufacturing keywords
- Balanced growth across organic and direct traffic channels
- SEO contributed to higher user interaction and key events
Result:
Organic search emerged as the dominant traffic source, with a strong percentage of new users acquired through search engines.
| Keyword | Initial | Mid | Current | Status |
|---|---|---|---|---|
| Submersible Pumpset | 18 | 4 | 1 | 1st Page |
| Borewell Submersible Pumpsets | – | 37 | 4 | 1st Page |
| Stainless Steel Submersible Pump | 12 | 7 | 1 | 1st Page |
| Monoblock Pumpset | 9 | 4 | 1 | 1st Page |
| Openwell Submersible Pump for Agriculture | – | 12 | 2 | 2nd Page |
| 6 Inch Submersible Motor | – | 6 | 1 | 1st Page |
| 9–10 Inch Submersible Motor | – | 1 | 1 | Top Ran |
| 10 Inch Stainless Steel Submersible Pump | – | 66 | 4 | 1st Page |
Result:
More than 20 high-volume keywords achieved first-page visibility, with several moving directly to top positions.
SEO Achievements
- Strong dominance in industrial and agricultural pump-related keywords
- Over 13K+ organic users generated in the last 3 months
- CTR improvement through advanced meta optimization
- Product and category keywords secured Google Page 1 rankings
- Exporter and international visibility significantly improved
