SEO Case Study for Manufacturing Company
This SEO project was executed for an Indian manufacturing website specializing in water storage tanks, pipes, fittings, and related industrial products. The objective of the campaign was to increase organic visibility, improve keyword performance, and drive high-quality traffic within the Indian market through a focused SEO strategy.
The SEO implementation was carried out for Indus Tanks, with a strong emphasis on product-based keyword optimization and long-term organic growth.
Key SEO Activities
| Content Strategy | On-Page SEO | Off-Page SEO | Tracking & Monitoring |
|---|---|---|---|
|
|
|
|
Google Search Console (GSC) Performance
- Total Clicks: 1.25K
- Total Impressions: 28K
- Average CTR: 4.5%
- Average Position: 19.8
Result:
Improved impressions and click growth indicate better visibility for manufacturing and product-related keywords in Google Search.
Google Analytics 4 (GA4) Insights
Traffic Performance Overview
- Total Sessions: 1,577
- Engaged Sessions: 1,216
- Engagement Rate: 77.11%
- Event Count: 1,574
- Key Events: 2,413
Traffic Source Highlights
- Organic Search: 873 sessions (55%+ growth)
- Direct Traffic: 574 sessions
- Referral & Organic Social: Supporting traffic channels
Result:
Organic search emerged as the strongest traffic source with high engagement, confirming the impact of SEO efforts.
SEO Performance Highlights
- Organic search sessions increased by 55%+
- Strong engagement rate of 77%+, indicating quality traffic
- Improved visibility for product-based manufacturing keywords
- Balanced growth across organic and direct traffic channels
- SEO contributed to higher user interaction and key events
SEO Achievements
- Consistent growth in clicks and impressions from Google Search
- Improved CTR through optimized meta titles and descriptions
- Strong SEO foundation built for Indian manufacturing searches
- Enhanced product discoverability across Google
- Long-term scalability achieved through structured SEO execution
