In the new digital edge every business need marketing and branding digitally, because the prospect client for your brand, product or services are online user. Thus you should be potation your brand on digital platforms.
In this article you will find overall about digital branding and applying on your business marketing
Why brands are switching to Digital Branding from Traditional Branding?
Actually Traditional Branding is also there many MNC’s brands go with 360 branding and that include OOH, Print, Radio, TV and Digital. However as online users increasing rapidly and brands focus more to digital advertising through online Omni channel.
In Traditional Branding brand mostly go for OOH, Print, Radio and TVs for regional or pan India. And in Digital Branding Brand target for Omni channel to cover specific Target Group and Region.
Brands are switching to digital branding for its wider reach, real-time engagement, and measurable ROI. It allows precise targeting and cost-effective campaigns compared to traditional methods.
Source from Digital 2025: global advertising trends — DataReportal – Global Digital Insights
Which business mostly need for Digital Branding?
Almost all business and brand needed marketing to grow, according the budget they prefer to choose the marketing platforms. However E-commerce stores, Digital marketing agencies, SaaS Product, Educational platforms, Real estate business, Hospitals and Doctoral, Hospitality and travel businesses, Fashion and beauty brands, food business, fintech companies, Entertainment business, Fitness and wellness brands and so on. If you are the business owner from above you should go through the below point so apply the digital marketing for you bands and business.
8 Key Steps to Start with your Digital Brand in 2025.
In this digital era, digital branding and marketing is almost compulsory needed to grow your brand digitally. Below is the how you start digital branding for brand.
1. Listing business on Google Map and Google My Business page.
First of first once done with your business name and phone number, you need to add your business on google map and create GMB (Google My Business) profile. Which help your business in search result of google search map result. In most search people search in google for “near me” like even you search for any services search for “best restaurant near me” and google map or search result display nearby restaurant on your search result. In Google My Business listing it ask for business name, address, photos, phone number, products, business location pin, business hours and category, website URL, social page links etc. While listing make sure you use right local keywords related your business. Listing on google profile free and you can list with your google login on Google My Business page.
Below is common FAQ people have for Google My Business page.
- Is Google My Business listing is free?
Yes creating business listing on Google is free, you can list and manage your business from Google Search and Maps to start reaching more customers. - For small industry worth to register on Google Maps?
Yes listing on google map is good for all industry and services business. That help you in SEO result as well. - Why some change on google my Business listing not appear?
Sometime google need verification for the changed you made, like if you change the phone number that not appear live on page immediately, google will very that change through various source like your website and social pages, if that looks fine that reflect the change in some days. Sometime google will ask you to submit request with the business document along with phone number. Google team will review document and approve that change. - Is Google My Business Profile help me in Social Media Marketing?
Yes page Google My Business dashboard you have privilege to post regular update with image and content you want to publish with link page, so that definitely help in get good milage in social media as well.
2. Making Business website
Side by side, you start working to build your business or services website—mostly that covers all about your business and services, products, address, and contact pages. You can even add testimonial, client list, news and event page, career, inquiry page, and blog section, etc.
Make sure the UI design is simple yet attractive, with fast loading time. It must be mobile responsive and SEO friendly. Yes, SEO compatibility is a must—for that, make sure all titles of web pages use the H1 tag, then the second heading should use the H2 tag, and H3 for lower priority titles.
Also, each page of the website should be rich data compatible, so for that, just make sure that the proper schema data of is added to your web pages or not. Schemas for local business, products, services, FAQs, and many more can be added on one page according to the page content.
3. Create of Social Media profile for your business.
Yes, good to have your business social media profiles to drive more visibility of your brand and drive traffic to your web page. Mostly, you can go with Facebook, Instagram, Twitter (now X), LinkedIn, YouTube, TikTok, Pinterest, and WhatsApp too. Even more are there, but you can choose these to start with.
On these social profiles, add the brief of your business like business name, location, logo, phone, and images. And yes, only creating the profiles is not enough—you will have to keep regularly posting your content on all pages. That can be in the form of posts, reels, videos, and more.
Make sure you share the posting in your group and with friends, and add relevant #tags to get more mileage from your posting.
4. Blogs and Articles for Content Marketing
Content is the king in this AI era internet. So when you have good your own content about your services or your product, you will have to post it on your blog page as an article and on other third-party platforms as well like LinkedIn, Medium, etc.
Make sure the content is your own and not fully AI-generated, and at least 600 to 800 words. And in the article, give internal links so the user will come to the right page you want to drive him to.
In the article or in the blog, keep good images as well along with links on images that help to get on-click events from the image and in image search results as well.
5. WhatsApp Marketing and Email Marketing
Professional people are using mostly email communication. However, in the world, an estimate of total internet users is 5.56 – 5.64 billion, mobile subscribers ~5.8 billion, and smartphone users 4.3 – 5.3 billion. So rather than keeping marketing through email, using mobile users is more useful.
In this case, if you have your clients’ subscriber list of email IDs, that can be used in email marketing with a good email template. However, it is not recommended to purchase email data from the market and send marketing campaigns. That data is mostly fake email IDs, and you will get a high bounce rate of emails, which may block your server from sending emails.
Same as email, if you have clients’ mobile numbers, you can run WhatsApp marketing campaigns too, which get more views and a higher conversion ratio. For WhatsApp or SMS marketing, you will have to follow the steps of the Meta and telecom market guidelines, and after message template approval, you can send that through Meta APIs or mostly from the Meta partners.
This WhatsApp and SMS can also be used for notifications, and automation tools like chatbots to collect the right data from the client and serve them.
6. On Page, Off Page SEO Services for your website
Having a good-looking website is fine, but when you start your website with your new business domain, it will not appear in Google or other search engine results by searching the services you deliver. Yes, organically, if your website is done by a skilled developer who knows the SEO-friendly website fundamentals and it is developed in that way with proper metas and schemas, in that case, your website will start getting search results in several months.
To make this search engine optimization ready, your website needs SEO services. In this case, first, you have to make your On-Page ready with search-friendly titles, descriptions, schemas, security, speed, and more. All this missing search engine information you can find from any free tools. So according to that, you need to make your On-Page ready first. Then after, work on Off-Page optimization.
This Off-Page means you will have to work outside of domain pages. Like say, you will have to keep posting on blogs, business directories, replying to questions with your links, and many more ways you can add your footprint on the internet—through that, people will reach your domain and gradually your page will rank up on Google and other search engine Page 1 results.
So, frankly saying, this SEO is a long and continuous process to bring your website and services on search results.
7. Paid Ad Campaigns
As if you go organically to get orders and enquiries from your website, that takes a long time—even after a long time, it may not work if your services have heavy competition in the market. Yes, people who personally know your business name and search it on Google—in that case, your website will be visible on top, which is fine. But you cannot get leads through that, as that might be a user who already knows your business and searched with your name.
What’s good is when people search about your services and your web page comes on the first page or in map results—that has more impact for getting leads from the internet.
So, as said in the SEO topic, that takes more time to show results. Hence, you will have to go with Meta and Google Ads for your business. For Google PPC and Meta Ads, you will have to set your budget, target location, target audience, good ad creatives, proper titles, keywords, and add funds to run your ads.
Check for a week of time till the ad gets eligible and leads start coming. If the budget is spending but no clicks and no leads come, in that case, you will have to optimize the ads to get better results.
Either way, it’s good to give your ad campaign to a full-service social media agency to take care of your Google PPC ads and social media both.
8. Go with Social Media Influencers and Blogger Networks
This is also a way if you have a good budget to get quicker results on the internet. Search for influencers in your city who are relevant for your brand promotion. Check how many people are following their page and how frequently they are posting content on their page.
Deal with those suitable influencers if they fit in your budget, and give your product to shoot and create reels and creatives, and let them post it on their page. So, all followers of that influencer will know your brand, product, or services and contact you.
So, this is the various ways you can create your online brand presence—or we can say, create your digital branding and marketing. In this article, if you find anything to improve or any topic missing, you can feel free to write on this.
Even in this AI era, you can use AI tools to make your work easier for creating content, creatives, and videos. Even more, if you are an MNC brand, you can go with OTT platforms to get maximum mileage from your brand’s digital marketing campaign.
